The most overworked, undercelebrated community in the country has been handed the most uninspired clothing and told to get on with it. The goal isn't to be the best scrubs brand. The goal is to make scrubs a category worth caring about

Indian medical apparel has been the same V-neck on repeat for decades. Different logo, same idea, zero personality. We're not making workwear. We're building the first scrubs brand in India that people actually want, not because they have to, but because they choose to. Because the design is that good. Because the fit is that considered.

Indian medical apparel has been the same V-neck on repeat for decades. Different logo, same idea, zero personality. You pick any brand and you've essentially picked the same thing. Nobody's been brave enough to treat the doctor as someone with taste. Someone who follows drops. Someone who knows the difference between a good fit and a great one.